How Market Qwik works

1. Create an account and set up the workspace

• Register with a company name, your name, email and a password of at least 12 characters. No card is requested and no trial clock starts during early access.
• The first user becomes the workspace owner and can invite teammates with roles. Agencies add each client as a Customer so leads, campaigns and reports stay separated per client.
• A getting-started checklist in the app walks through the first lead search, an import, a segment, a campaign, settings and analytics.
• Before sending email you verify a sender identity: either a single address by confirmation email or a whole domain by DNS records.

2. Where leads come from

• Geographic search: pick a zip, city or coordinates plus a radius and business category. Results come from Market Qwik's own crawled business pool and public map data.
• Company and people search: filter by industry, size, location and revenue, then look for decision-makers by title and seniority.
• Imports: upload CSV or XLSX files with field mapping, or connect Salesforce, HubSpot, Zoho, SugarCRM or Pipedrive with your own API credentials to pull records.
• Automated lead rules: save criteria and let scheduled scans add matching businesses over time.
• Market Qwik does not license a third-party B2B contact database. Coverage is strongest for US local and small businesses with a public website.

3. Enrichment

• Included sources run first and cost nothing per record: a lookup against the platform business pool (data other crawls and imports already found), a polite read of the business website for title, description, social links and published emails, and the built-in email finder.
• Paid providers are optional steps in an enrichment flow. You add your own Hunter.io, Apollo.io, People Data Labs or Clearbit key, set a per-step cost cap, and the provider bills you directly. If no key is present the step is skipped.
• Fair use: external sites are read at a controlled rate. We may throttle or pause an account whose volume degrades the service for others or for the sites being read.

4. Email verification

• Candidate addresses pass through a built-in verification ladder: syntax and free-mail checks, MX lookup, mailbox probing where the receiving server allows it, and corroboration against the website and social profiles.
• Only addresses that pass are promoted to usable contacts. Guesses that cannot be confirmed stay out of your reachable counts.
• Verification results age; addresses are periodically re-verified and bounces from campaigns feed back into the record.

5. Suppression and compliance controls

• Every campaign email carries a signed one-click unsubscribe link and RFC 8058 List-Unsubscribe headers. If a template has no unsubscribe wording, a footer is appended automatically, including your postal address once you set it in Settings → Compliance.
• Unsubscribed contacts are skipped at send time. A workspace-wide suppression list and per-campaign exclusions let you block domains or addresses.
• Contact history flags leads already reached in earlier campaigns so the same person is not approached twice across clients.
• Compliance presets (US CAN-SPAM, Canadian CASL, EU/UK GDPR-PECR, strict) check unsubscribe links, sender identity and subject accuracy before launch. They are tooling, not legal advice: consent and lawful basis remain your responsibility.
• Email health monitoring watches bounce and complaint rates and restricts sending automatically when thresholds are breached.

6. Campaign setup

• Build a multi-step sequence with delays between steps. Each step can be drafted by the AI wizard (prepaid credits) or written by hand, then graded A–F for spam safety, perception, appeal and readability. Grading is rule-based and free.
• Every link in the email is tested live for status and redirects before you launch.
• Sending uses the platform SMTP relay by default. You can instead connect your own SendGrid, Resend or Apollo account; those providers bill you directly.
• Opens, clicks, replies, bounces and unsubscribes are tracked per step and roll up to the campaign and the client.

7. Reporting

• The dashboard and analytics pages show lead counts, campaign performance and engagement over time. KPIs and goals track targets per client.
• Monthly client reports and positive-response summaries can be exported or emailed directly to the client. Agencies can give clients a read-only portal.

8. What needs an external account or credits

Everything not listed here, including the items marked "Included" on the features page, works with the account alone.